Cold emails are one of the best ways to engage with decision-makers.
If your email is attractive to your prospect and piques their interest you're going to get a response.
In this article, I'm going to walk you through some of the best cold email software to improve your campaigns and improve your response rate.
We're not just going to look at software to help you send emails, but will dive into tools that will help you improve your campaigns and workflow as a whole.
If you're ready to improve your cold email campaigns, this article is for you.
Let's dive in.
Find new prospects and automate personalized email outreach, all in one place
Replyforce is a sales engagement and outreach platform that enables sales reps to identify new leads and send customized cold email campaigns, all from one place.
Instead of having to hack together different tools, sales reps can manage their whole sales process from one place.
You can source leads from our B2B database with over 60 million contacts, or import your own prospect lists.
Once you've identified your prospects, you can send cold email campaigns straight from Replyforce. Write custom emails and A/B test them, or pick from our database of proven email templates.
Sales reps using Replyforce save an average of 15 hours every week, giving them more time to have conversations with qualified leads.
It's completely free to sign up.
Quickly check if your email account is set up correctly for cold emails
If your email account isn't set up correctly you have a higher chance of landing in the spam folder.
Check MX is a tool from Google that makes it easy to find quick fixes that you can make to your email account to improve deliverability.
You'll be able to see if your DKIM, DMARC, SPF records, and other important details are set up correctly.
If your records aren't configured, there are instructions on how you or your team can easily set them up (these records usually only take a few minutes to update).
It's a simple tool but can pay back in a big way if it means more of your emails land in your prospects' main inbox.
Check if your domain is listed on any blacklist sites so you can take action to remove it
If your domain is blacklisted, you'll end up in the spam folder.
Your domain can be blacklisted for a range of reasons. Someone who owned the domain before you may have sent huge email campaigns without doing any due diligence on the campaign set up, or they may have used the account for spam purposes.
You can even end up on blacklists if too many of your own prospects mark your emails as spam.
This blacklist checker tool from MX Toolbox is a simple way to find out if your domain is listed on any of the 90+ blacklists in their database. If so, you can then take action to fix it.
Send your emails from a paid G Suite account rather than a free email account
If you receive a sales pitch from a generic Gmail email address, you're not going to take it seriously. Your prospects feel the same way.
G Suite enables you to have a business Gmail account that you can use with your own domain name.
The benefit isn't just visual, though. A paid G Suite account allows you to send up to 2,000 emails per day, as opposed to the 500 per day email send limit on a free Gmail account.
You'll also get access to other features, including team calendars, Drive, and better security features compared to a free account.
Pricing: Starts at $6 USD/user/month, higher plans available add more features
Avoid email typos with Grammarly's writing assistant that works inside Gmail
Typos and grammar mistakes are a quick way to lose credibility with your prospects.
Grammarly is an online writing assistant that checks your spelling, grammar, tone, and clarity, anywhere you're typing.
If you're regularly sending emails to prospects, it's a valuable addition. It highlights potential errors and offers suggestions.
I'd recommend taking the suggestions with a grain of salt. There are times when your original copy will make more sense than the suggested edits, and following every suggestion could lead to boring, plain copy.
That said, Grammarly is still a great way to keep your writing in check and avoid simple mistakes that could hurt your chances of closing a big sale with top-level decision-makers.
Pricing: Free plan available. Paid options start at $11.66/month if billed annually
Helps make your copy clear, simple, and readable
Clear and concise email copy will help you get more responses as your ask will be clear.
Hemingway Editor will show you where your sentences are hard to read, have a simpler alternative, or are using a passive voice.
It doesn't handle any grammar checking like Grammarly does, but it goes hand-in-hand with it.
You can test your cold email copy in Hemingway Editor before you hit send. It's an easy way to find improvements that will help you get your message across in a more concise, legible manner.
Pricing: $19.99 for the desktop app, free forever on the web
Connect your email account to any tool you want, like Slack, Trello, Sheets, or a CRM
Zapier is an amazing tool. If you're not already using it as part of your cold email workflow, it's time to consider it.
If you find yourself handling repetitive tasks like updating your CRM or tagging leads based on their status in your pipeline, Zapier can help.
Zapier moves information between different web apps to help you eliminate repetitive work and automate time-consuming processes.
It's flexible and can be used for almost anything.
For example, you could move a lead to a new stage in your CRM after they respond to your cold email, or get updates in Slack whenever a new deal is an electronic proposal you sent to a lead gets signed. The possibilities are endless.
Pricing: Free plan available. Paid plans start at $19.99 for 750 tasks/month
Identify and connect with prospects to turn your cold emails into warm emails
LinkedIn is still a great platform to connect with prospects, and Sales Navigator will let you use the platform to its potential.
It allows you to build prospect lists, send InMails, and add notes to leads and accounts so you can make sure your communication is always tailored to the person and account you're talking to.
To improve your cold email response rate, you can use LinkedIn to connect with prospects, leaving a note when you add them.
After they accept, you can send your email, and they'll already recognize your name and company, improving your response rate.
Pricing: $64.99 per month if paid annually
Record personalized video messages to include in your emails and improve response rates
Personalization has a massive impact on how well your cold emails perform.
Loom is a great tool to help you improve your cold emails and stand out from other sales reps.
It allows you to record a video and share a direct link, which you can include in your email.
While you may not record a video for every prospect, if there are high-value accounts that you want to close, recording a helpful video is a great way to show that you care about providing value to them, and helping their business grow.
Pricing: Free plan available, paid plans from $10/month
If you can improve your cold email response rate, you'll close more deals.
It's that simple.
These cold email tools and software will all help you improve your campaigns, in one way or another.
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Your cold emails won't generate results if they trigger spam filters.Instead, they’ll sit your prospects’ Spam folder and never see the light of day.Your cold outreach campaigns need to be set to avoid landing in the spam folder. Luckily, there are steps you can take to make sure your emails don’t get flagged.