Email isn't the most flashy sales channel, but it works.
Every seasoned marketer and salesperson knows that it's hard for any channel to deliver better results than email.
From cold outreach campaigns to weekly newsletters to your best customers, email is an effective channel from the top-of-the-funnel to the bottom.
In this post, we're going to take a look at email marketing statistics to help you understand email marketing, and improve your campaigns.
We'll look at data covering:
Let’s jump straight in and look at some of our favourite email marketing statistics, updated for 2020.
If you’re wondering if email is still worth your while, here are some statistics to show you that it most likely is.
Not every email you send is going to get opened.
Luckily, because email is still a far more direct way to engage with your audience than social media or ads are, you'll still get lots of eyeballs on your email content.
Let's take a look at the open and click-through rates you can expect to see:
Remember, these statistics are just benchmarks.
If you have an engaged subscriber list who want to hear from you, your open rates and click-through rates can be far higher than these averages.
Most marketers and sales reps don't personalize their emails as much as they should be.
If you're guilty of that, this next section might convince you that it's time to improve your personalization efforts.
As you can see, personalization is an easy way to massively increase how well your emails perform.
You’ll see more opens, more clicks, and importantly, more revenue from emails that are personalized to the recipient.
At the end of the day, nothing matters except the ROI of your marketing channels.
Followers, Likes, and Re-Tweets don't pay the bills.
Luckily, email has one of the highest ROI of any marketing channel. That's one of the reasons why it's still used by every successful brand out there.
As you can see, email marketing is still a major driver of revenue.
For many companies, it's the marketing channel with the highest ROI and has a large influence on the final purchase decision.
If you want to engage with your audience on mobile, email is a great option.
Most people check their emails on their phones relatively soon after waking up or on their morning commute, and it's rare to wait until you're at work to see if anything interesting has landed in your inbox.
Let's take a look at just how effective it is:
If you want to engage with your audience on mobile, email is still one of the most effective ways to do it.
Whether your audience is made up of CEOs at Fortune 500 companies, or are stay-at-home parents, you can guarantee they have one thing in common; they're checking their email on mobile throughout the day.
It's important to keep in mind that the email statistics we've rounded up are all averages.
They may work for the 'average' brand, but that's not you.
You should take the time to understand your email subscribers, learn what type of content they want to read, and what devices they're opening it on.
Most good email service providers will show you detailed analytics on this, so all you have to do is implement those ideas into your email marketing strategy and track the results.
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